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Digital Marketing
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Digital Marketing
Digital Marketing is a broad and a very important concept that includes many channels like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Web Analytics and Content Marketing etc. Digital Marketing is the process of using various methods to make any business visible to audiences. To promote any product, business or brand itself, it is necessary that it is visible to all. Digital Marketing is hence the crucial part of online businesses. If you want to learn digital marketing then Am WebApp provides classes for it. There are different courses that you will learn about digital marketing. Every method plays an important role to give boost to businesses, promotions of product etc.
Types & Importance Of Digital Marketing
SEO
SEO (Search Engine Optimization) is a crucial part of digital marketing as it ensures higher ranking and visibility of the website. Once you come under top ranking in search engine, you can easily get higher activities or brand visibility automatically. There are some techniques that you will learn in SEO marketing are On-Page & Off-Page SEO, link building, SEO analytics etc.
SMM
SMM (Social Media Marketing) is an another aspect of digital marketing. As Social Media nowadays a great source of communicating the world. Initially, it was only the source of connecting with friends and sharing thoughts. But, increasing use of the social media, has made it an important part of digital marketing. There comes some terms under this category are like analysis of facebook Ads, google AdWords, twitter marketing and youtube marketing etc.
Email Marketing
This one is an old but one of the most effective methods of digital marketing to connect with audiences more than social media audiences. This course includes how to bring new sign ups, generating new leads, targeting potential customers. Email Marketing is such a method that every business take part in. It's components include announcements, marketing offer, event invitation, newsletter. You will get to learn about various things in this course like, how to use Newsletter in Email Marketing, case study of different types of Emails, importance of Event Invitation Emails, landing pages case studies, spam testing, practices to avoid spamming etc.
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